In an age of the conscientous consumer I have found it an interesting conversation to have with people concerning the origins, ownership, and accetable practices involved in the "Natural" and "Locally" labeled products we find in stores. So, after I ran into a couple of articles my eyes were opened a bit to who actually owned and ran companies that give the appearance of being "local", and "natural" companies. Probably, the most applicable to our business is Burt's Bees. We have seen it in a lot of chain stores and have had multiple conversations about how a natural company gets to the point of being in Target or Walmart. I had never gone so far as to doing any research on it till recently and found out some interesting things.
L'Oréal bought Body Shop for $1.3 billion in 2006.
Immediately after the deal, consumer satisfaction with Body Shop fell almost 50%, according to an index that tracks public perception of more than 1,000 consumer brands.
Animal rights activists and multinational Swiss company Nestlé, which has a 26% share in L'Oréal, also called for a boycott of Body Shop.
Colgate-Palmolive bought Tom's of Maine for $100 million in 2006.
Colgate-Palmolive acquired an 84% stake in the company for roughly $100 million. After the acquisition, Tom's of Maine loyalists grappled with whether to keep supporting the brand. Some complained about the new toothpaste's sweet flavor, the new plastic packaging, and the new smell of deodorant soap.
With that being said, there are still many small, local and uncompromisingly natural businesses out there. Many are right around you. Just in our area of Jewell IA, we have found people selling chickens, eggs, vegetables, pork, repurposed furniture, and of course bath and bodycare products, who we know personally. Sometimes it takes just a little more effort up front but it keeps the money in our communities and provides a safe and trustworthy product for our families. Dirty Kids Soap is small, natural, and local business!!
I, Rachel Uttecht, am the owner and creator of Dirty Kids Soap. I got interested in making all-natural products when I realized the benefits they would have on my skin. By switching to natural soaps my ezcema and psorisis has cleared up completely. Because of this dramatic change in my skin health I now spend my time teaching others the benefits of all- natural skin care products.